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Hiring Email Marketing Experts: Top Offshore Talent Sources for U.S. Companies In 2026

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Offshore Email Marketing Experts

U.S. companies and agencies are increasingly looking to hire email marketing experts to boost customer engagement and ROI – without breaking the bank on domestic salaries. With email marketing usage surging (nearly 80% of marketers use email as a key channel) and average ROI hitting about $36 for every $1 spent, having skilled email specialists on your team is crucial. The challenge? In-house hiring in the U.S. can be slow and costly. It’s no surprise that over 50% of executives now leverage outsourced services for front-office functions like marketing, tapping into offshore talent for specialized skills and efficiency. In fact, the global outsourcing market is projected to reach $525 billion by 2030 as businesses seek cost savings and flexibility.

Enter email marketing outsourcing. By hiring offshore email marketing talent, U.S. companies can access experienced campaign strategists, copywriters, and automation specialists at a fraction of domestic costs. Providers like Remote Growth Partners (RGP) report clients save around 50–70% vs. U.S. hiring costs – allowing teams to reinvest budget into growth. This comprehensive guide will compare the top sources to find email marketing experts, from dedicated staffing partners (like RGP) to freelance platforms. We’ll cover all major email marketing roles (campaign strategists, email copywriters, automation experts, CRM tool specialists) and weigh the strengths and limitations of each hiring option.

Quick Summary:
  • RGP is best for U.S. teams that want a vetted, full-time email marketer embedded in the team (managed hiring, long-term).
  • Toptal fits when you need a senior email strategist fast for high-level direction or audits.
  • Upwork and Fiverr are best for short, execution-heavy tasks (copy, design, HTML builds) if you can vet and manage directly.
  • Email marketing is a top-ROI channel (often cited around $36 per $1 spent), so hiring the right expert pays back fast.

“Outsourcing decisions are often driven by the need to access specialized skills and increase operational flexibility.” – Deloitte. In 2026, 80% of execs planned to maintain or increase outsourcing, and 66% of U.S. companies outsource in at least one department. For email marketing, this means you can quickly plug in vetted experts instead of spending months recruiting locally, and gain flexibility to scale campaigns up or down as needed.

Why Offshore Email Marketing Talent Is on the Rise

Cost Savings: Hiring globally can cut payroll costs dramatically without sacrificing capability. Many companies realize 50–70% labor cost reductions by offshoring execution-heavy marketing roles. For example, a mid-level email marketing manager commanding $70k+ in the U.S. might be hired offshore for roughly half that. These savings can be reinvested into additional campaigns, better tools, or new hires.

Specialized Skills on Demand: The global talent pool makes it easier to find niche email expertise. Whether you need a lifecycle email marketing strategist or a HubSpot/Klaviyo automation pro, you’re more likely to find the right specialist by searching worldwide. In fact, access to specialized skills is a top driver for outsourcing according to Deloitte. Rather than settling for whoever is locally available, you can hire an expert who has run the exact campaigns or tools your business needs.

Faster Hiring & Deployment: Traditional hiring can take months, but many offshore staffing partners and freelance networks compress time-to-hire to weeks or even days. Need a skilled email marketer to start this quarter’s campaigns ASAP? Outsourcing can deliver. By tapping networks of pre-vetted talent, U.S. teams avoid long recruiting cycles and get campaigns off the ground faster.

Extended Coverage & Flexibility: With global team members, you can achieve near 24/7 campaign management. Some offshore email marketers “work while you sleep,” prepping campaigns overnight for review by morning. Time zone differences can actually become a benefit for round-the-clock operations (though overlapping some hours is important for sync). Additionally, outsourced arrangements (contractors or agency staff) offer flexibility to scale headcount up or down without long-term commitments.

Agency Scale and Focus: It’s not just startups – marketing agencies are also offshoring to increase client capacity and protect margins. Outsourcing repetitive campaign production (building emails, QA, list segmentation, etc.) allows onshore teams to focus on strategy and creative work. Agencies can take on more projects without burning out their core team. As one outsourcing survey noted, B2B companies are ~25% more likely to outsource marketing than B2C, often to access broader capabilities and deliver work “quicker, better and more cost-effectively”.

In short, outsourcing email marketing combines cost efficiency, speed, and expertise – a compelling value proposition driving widespread adoption. Now, let’s break down the key email marketing roles you can outsource and then compare the top sources for hiring these experts.

Email Marketing Roles You Can Outsource

Effective email marketing often requires a blend of creative, strategic, and technical skills. Fortunately, every aspect of email marketing can be handled by offshore experts – whether through individual specialists or a team. Here are the main roles U.S. companies commonly outsource in email marketing:

  • Email Campaign Strategist: The strategist plans and oversees your email campaigns end-to-end. They handle audience targeting and segmentation, campaign calendar planning, and aligning email content with broader marketing goals. A good strategist will analyze campaign performance and continually optimize strategy. (Often a Lifecycle Email Marketing Manager or Email Marketing Director role.) This strategic function can be effectively outsourced – companies often partner with seasoned consultants or managed services to get strategic guidance without a full-time in-house hire. As Deloitte notes, outsourcing core marketing roles is increasingly common even in front-office functions.

  • Email Copywriter & Content Specialist: Crafting compelling email content is an art. Email copywriters focus on writing subject lines and body copy that drive opens, clicks, and conversions, while maintaining your brand voice. They may also create visuals or work with designers on email graphics. Content creation is actually the #1 activity companies outsource in marketing – 84% of businesses that outsource marketing get help with content creation. An offshore email copywriter can bring fresh creativity and often significant experience writing for diverse audiences, all at lower cost than a U.S. writer. For instance, many companies tap into talent overseas for copywriting to get high-quality content for less.

  • Email Automation Specialist: Automation specialists are experts in email tools and workflows. They set up and manage the technical side of campaigns – building automated drip sequences, trigger-based emails, segmentation rules, and integrations with your CRM or e-commerce platform. These specialists know systems like HubSpot, Klaviyo, Mailchimp, Salesforce Marketing Cloud, etc., inside-out. Outsourcing an email marketing automation pro is a popular choice for teams that have complex workflows to implement but lack in-house technical expertise. A skilled automation specialist will ensure your subscribers get the right message at the right time (e.g. cart abandonment sequences, welcome series), and can save your team countless hours by handling the heavy lifting in the backend.

  • CRM & Email Platform Manager: This role overlaps with automation but is broader – managing the entire email platform or CRM (Customer Relationship Management) system. An email platform expert makes sure your lists, templates, tracking, and analytics are all set up properly. They monitor deliverability, handle list cleanliness, and pull detailed reports to inform strategy. Essentially, they are the power user of your email software. Many companies outsource this role to ensure their HubSpot or Klaviyo (for example) is being fully utilized. Because these tools change rapidly and require ongoing specialization, a dedicated offshore CRM/email manager who stays current on features can significantly improve your email program’s performance. According to a 2025 study, companies leveraging specialized external partners saw improved efficiency – outsourcing email management can “reduce time spent on campaign management by up to 30%,” per Forrester research.

  • Email Designer/Developer: (Optional role) If your emails require custom HTML coding or unique visual designs, you might also consider outsourcing an email template designer or developer. This person can create responsive email templates, design graphics, and ensure cross-client compatibility (so your emails look great in Outlook, Gmail, mobile devices, etc.). Many businesses use freelance marketplaces for one-off email design projects or rely on agencies for this creative work. While not every company needs a dedicated email developer, it’s worth noting that this creative production can easily be outsourced on platforms like Fiverr for quick turnarounds.

Of course, many “Email Marketing Specialists” wear multiple hats – one offshore hire might handle strategy, copywriting, and basic automation if they’re a well-rounded email marketer. In fact, Remote Growth Partners often sources Email Marketing Specialists who manage end-to-end campaign execution, from building workflows to A/B testing and reporting. Whether you choose one multi-skilled generalist or several specialists, outsourcing lets you tailor the talent to your needs.

“In fact, email ROI is an impressive $36 for every $1 spent.”

— HubSpot, Email Marketing Stats (citing Litmus) (hubspot.com)

Now, let’s explore the top platforms and providers to find these email marketing experts, and see how they compare. We’ll start with Remote Growth Partners (RGP) – our #1 recommended source – then review other reputable agencies and freelance platforms, including their offerings, strengths, and any limitations to consider for U.S.-based teams.

Top Sources to Hire Email Marketing Experts (Offshore Talent Comparison)

1. Remote Growth Partners (RGP) – Full-Service Offshore Marketing Teams

Overview: Remote Growth Partners is a U.S.-based firm specializing in building offshore marketing teams that feel like an extension of your in-house staff. RGP handles end-to-end talent acquisition – sourcing, rigorous vetting, hiring, HR/payroll, and ongoing performance support – to place full-time marketing experts (including email marketers) into your organization. The model is “managed offshore staffing”: you get a dedicated email marketing specialist working on your team daily, while RGP manages all the backend logistics. RGP’s vetting process is notably intensive: they custom-design a hiring funnel for each role and test 1,000+ candidates to find the top 1% for your exact needs. This ensures the talent quality is extremely high – focusing on proven performance, not just good resumes. Companies using RGP typically realize ~50–70% cost savings on talent vs. hiring in the U.S., while getting English-fluent, college-educated marketers aligned to U.S. time zones (RGP recruits globally but ensures hires work on your required schedule). RGP is particularly popular with startups and agencies that need embedded, long-term team members to own execution (like managing all email campaigns) without adding onshore headcount.

Strengths:

  • Structured Vetting & High Quality: RGP’s claim to fame is its rigorous 4-stage vetting process. Every candidate goes through video interviews (to assess English and communication), skill tests, deep behavioral interviews, and a paid real-work trial. This thorough filtering yields marketers who can demonstrate real results, not just talk about them. “Rigorous vetting filters for real performance (not resume fluff),” as RGP notes. This gives U.S. companies confidence that their offshore email specialist will deliver from day one.

  • Fully-Managed & Integrated: Unlike freelance marketplaces, RGP stays involved after placement. They handle payroll, compliance, and even provide performance coaching and replacement guarantees if a hire isn’t the right fit. Your offshore email marketer is a full-time, exclusive member of your team (RGP hires do not juggle multiple clients). RGP’s account managers support you and the talent to ensure integration with your processes, tech stack, and company culture. Essentially, you get a turnkey remote employee with minimal admin overhead.

  • Breadth of Roles & Expertise: RGP can source all types of email marketing roles – from campaign strategists to technical ESP (email service provider) experts – as well as adjacent marketing functions. Their typical placements span paid media, SEO, content, email marketing, social media, marketing ops, and analytics. If you eventually need to expand beyond email into other marketing areas, RGP can fill those roles too under the same model. This one-stop approach appeals to growing teams.

  • Cost Savings for Quality: While RGP isn’t a rock-bottom bargain service, it still offers major cost efficiency. The combination of offshore salaries plus their service model often yields 50–70% lower total cost than hiring an equivalent U.S. marketer. For example, RGP notes many clients save $40k or more per hire. Considering the quality and support, it’s a strong ROI for U.S. companies who might otherwise pay top dollar locally or to agencies.

Limitations:

  • Full-Time Focus: RGP is best for full-time, long-term roles, rather than quick one-off projects or fractional needs. If you just need an email copy written or a one-month consultation, RGP’s model would be overkill. They excel when you want to embed someone into your team ongoing; they are not a gig marketplace for ad-hoc tasks.

  • Pricing vs. DIY: RGP’s service includes a management layer and intensive vetting, which comes at a premium compared to purely DIY hiring. While still cheaper than a U.S. hire, you will pay more than on an open freelancer platform because RGP handles recruiting and HR. In return you typically get higher reliability and lower churn risk. For most U.S. companies the trade-off is worth it (time saved and better output), but extremely budget-conscious teams that have ample time to screen candidates might consider direct marketplaces instead.

  • Lead Time: Expect around 2–4 weeks to have your email marketer placed. This is faster than traditional hiring but not instant – RGP takes time to ensure a great match. Companies needing someone “yesterday” might opt for a freelance network that can provide a candidate in days, though the risk and cost are different. In general, RGP balances speed with thoroughness.

Overall, Remote Growth Partners stands out as the top choice for U.S. companies seeking vetted, high-performing offshore email marketing talent. The combination of quality control, integrated support, and cost savings is hard to beat for full-time roles. Next, we’ll look at other reputable sources – from specialized agencies to freelance platforms – and how they compare to RGP.

2. Clipt – Overseas Video Editors (Creative Content Focus)

Overview: Clipt is a niche outsourcing agency focused on one thing: providing top-tier overseas video editors to businesses, at a steep discount versus U.S. hires. While not an email marketing specialist per se, we include Clipt here as an example of a specialized provider – useful if your email campaigns involve a lot of video content. Clipt’s model is to source and vet video editors (primarily in low-cost regions) and place them with clients full-time. They emphasize speed and simplicity – “No job posts. No screening. No headaches.” You tell Clipt what you need, and they quickly match you with a video editor skilled in your style of content. Notably, Clipt advertises “70% less than US employees” cost for their editors. In fact, they state that great video editors start at about $3,300/month through Clipt, vs. a much higher cost onshore. The editors have strong English and work largely asynchronously (“works while you sleep” – implying many are in Asian time zones). Clipt leverages 5+ years of experience using overseas editors internally, which they now offer as a service to others. If your marketing team needs to produce lots of video (for social media, ads, etc.), Clipt can be a cost-effective way to add that capability.

Strengths:

  • Deep Specialization in Video: Clipt lives and breathes video editing. They claim to have the “top 1% of video editors worldwide” in their network. Because they focus exclusively on video, their vetting and matching in this domain is refined. For any email marketing efforts that involve video content (e.g. embedding videos in newsletters, creating GIFs/clips for emails or social posts), an editor from Clipt can produce high-quality videos quickly.

  • High Cost Savings: Like RGP, Clipt touts ~70% cost savings vs hiring in the U.S.. They even highlight using Clipt instead of entry-level U.S. talent. This is achieved by sourcing skilled editors in countries with lower labor costs. For budget-conscious teams needing video, Clipt offers a way to scale content production affordably. The flat monthly rate model provides predictable cost as well.

  • Fast Placement: Clipt aims to place an editor within days (often under 2 weeks). They maintain a bench of pre-vetted editors ready to start. This speed is advantageous if you suddenly need a surge of video content (say, for a campaign launch) and can’t wait to hire or train someone new.

  • Managed Process: Clipt handles all the sourcing, screening, and testing of editors for you. Essentially, you skip the hassle of reviewing portfolios or conducting trials – Clipt presents you with a shortlist of the best candidates for your needs, and even helps with the onboarding and ongoing support.

Limitations:

  • Not Focused on Email/CRM Roles: Importantly, Clipt is not a source for email marketing strategy or operations talent – it’s purely for video editing. If you need an actual email marketer (to build campaigns, write copy, manage lists, etc.), Clipt won’t help there. It’s a complementary service for content creation. U.S. companies looking to outsource core email marketing functions will still need other providers; Clipt would be an add-on for video asset production.

  • Limited Role Variety: Building on the above, Clipt’s narrow focus means you can’t source other marketing roles through them. They won’t provide an email automation specialist or a general marketing assistant. This one-trick model is great for what it is, but lacks the versatility of broader staffing partners like RGP or GrowthAssistant.

  • Time Zone & Management: Clipt’s editors often work in opposite time zones (the pitch “works while you sleep” is a double-edged sword). While overnight editing can speed up production, it also means real-time collaboration is limited. U.S. teams may need to adapt to async communication for revisions and feedback. Also, Clipt’s service, while managed in hiring, still expects you to manage the editor’s day-to-day tasks and priorities. They provide the talent, but you provide the direction (similar to hiring any contractor).

In summary, Clipt is a strong option if your marketing efforts require a steady stream of video content and you want to outsource the editing function cost-effectively. It’s less relevant for pure email marketing roles beyond providing visual content. Many U.S. agencies use Clipt for creative production while relying on other solutions for campaign management and strategy.

3. Landed – Managed Offshore Creative & Marketing Talent

Overview: Landed (TalentLanded.com) is an outsourcing provider that helps companies hire the “top 1%” of overseas marketing and creative talent, with an emphasis on fully managed, “ready-to-use” team members. In some ways, Landed’s model parallels RGP’s: they recruit elite global candidates, put them through an intensive training program, and continuously manage and support them after placement. The goal is to deliver offshore hires who perform at a high level from day one, integrating with your marketing team seamlessly. Landed covers a range of roles relevant to email marketing, including Digital Marketing Specialists, Content/SEO Specialists, Paid Ads Marketers, Marketing Project Managers, and more. (They also provide creative roles like Video Editors and Motion Graphics Designers, reflecting a strength in content creation.) A key differentiator is Landed’s heavy focus on training and quality control: every hire goes through an “intensive training program” to raise their skills to Landed’s standards, and Landed provides ongoing coaching, performance monitoring, and professional development for their team members. This is truly a hands-on approach – it’s not just staffing, but talent development. For the client, this means you get an offshore marketer who is not only vetted, but upskilled and managed end-to-end by Landed. The company boasts that this yields top results (they claim to accept only 0.5% of applicants) and a very low 4% replacement rate for talent. Cost-wise, Landed advertises “huge cost savings” around 60-70% less salary than U.S. benchmarks, similar to RGP’s range. They also promise hires within ~21 days since they maintain a bench of pre-vetted talent ready to go.

Strengths:

  • Thorough Vetting & Training: Landed’s biggest strength is quality assurance. They rigorously vet thousands of candidates to pick the top 0.5%, then provide extensive training in marketing skills, tools, and communication before placing them with clients. This means the email marketer or marketing specialist you hire via Landed has not only passed tests, but has been actively coached in best practices (and even in how to work with Western teams). It’s like getting a pre-trained employee. For companies who worry about offshore talent requiring too much hand-holding, Landed is very attractive.

  • Managed “Team Member” Approach: Similar to RGP, Landed hires work full-time for you but remain on Landed’s payroll and oversight. Landed handles HR, benefits, and ongoing performance management. They continually monitor and support their people (ensuring they follow your processes, meet quality bars, etc.). This reduces the burden on your managers. The result is an embedded team member who is fully supported – you focus on assigning work and integrating them into projects, and Landed ensures they keep delivering top-tier results.

  • Cost Savings & Value: Landed cites ~70% average salary savings for clients, which aligns with other offshore models. They also note that they pay their talent very well locally (62% pay increase over previous roles on average) – which helps attract and retain high performers. For U.S. companies, this means you’re essentially paying maybe 30% of a U.S. salary for an employee who is arguably as good as (or better than) a domestic hire, because Landed’s training elevates their capabilities. It’s a compelling value prop when you need reliable execution (like email campaign management, content production, etc.) on a budget.

  • Role Coverage for Marketing Teams: Landed’s roster covers most roles a marketing department might need aside from top-level strategy. They specifically list Email Marketing under Digital Marketing Specialists, as well as roles like Content SEO, Paid Ads, Social Media, Graphic Design, Video Editing, Project Management and more. This means a company could use Landed to build an entire offshore marketing team piece by piece. If you hire an email marketing specialist from Landed and later need a copywriter or designer, you could likely get that from Landed too.

  • Fast Hiring: With pre-vetted talent on standby, Landed can often present candidates quickly and have someone hired within ~3 weeks. This is faster than a typical in-house hire (which might take 6-8+ weeks). It’s slightly longer than some freelance platforms, but considering the full-time nature and vetting, 21 days is reasonable speed.

Limitations:

  • Full-Time, Managed Model: As with RGP, Landed is focused on full-time roles. If you just need a consultant for a short engagement or a freelancer for a project, Landed wouldn’t be the right fit. Their value comes with embedding talent long-term. U.S. companies must be ready to commit to at least a few months (if not years) of working with the Landed hire to really see returns.

  • Emphasis on Execution Roles: Landed is excellent for execution-focused marketers (those who “do the work” like campaign ops, content creation, etc.). They are not positioned to provide high-level strategists or fractional CMOs. So if you need strategic leadership, you’d look elsewhere (or handle strategy in-house). Landed talent will still require direction on goals and priorities from your side. In practice, this means Landed is ideal if you have a marketing strategy in place and need people to execute it. For many small businesses and agencies, this is fine – you (or an onshore lead) set the email strategy, and your Landed email marketer implements and optimizes it.

  • Less Flexibility in Time Zones: Landed recruits globally (they mention places like Nigeria, the Philippines in their materials) and primarily targets English-speaking countries. While they will try to align with U.S. hours, there isn’t an explicit guarantee of U.S. timezone work like some other providers have. The client and hire likely arrange a schedule that overlaps sufficiently. This is usually manageable, but companies strictly wanting same-time-zone (e.g. U.S. or LatAm only) might prefer a nearshore specialist. Landed’s focus is on talent quality rather than region, so you could end up with an amazing email marketer who works partially remote hours (with some overlap for meetings).

  • Pricing Transparency: Landed doesn’t publicly list flat pricing; it’s a custom arrangement (likely salary + service fee). While cost saving is there, companies will need to go through a consultation to get exact pricing. This isn’t a major issue but differs from, say, GrowthAssistant which has a fixed subscription per role.

In summary, Landed is a top choice for companies seeking highly vetted, well-trained offshore marketing talent with minimal management hassle. For email marketing, a Landed hire could handle all your campaign execution and reporting, at a quality level comparable to a U.S. team member. Just ensure you have the strategic guidance for them to follow. Landed’s heavy lifting on training sets it apart, making it a formidable alternative to RGP if you’re particularly interested in creative/content roles or want that extra layer of talent development.

4. GrowthAssistant – Dedicated Marketing Assistants (Philippines, U.S. Hours)

Overview: GrowthAssistant is a popular service that connects companies with full-time offshore marketing assistants on a subscription model. They primarily source talent from the Philippines and South Asia, and crucially, ensure the hires work U.S. business hours as part of the offering. The idea is to provide an execution-focused team member who fits right into your daily workflow and time zone. GrowthAssistant’s model is “you manage day-to-day, they handle hiring, HR, and support”. Essentially, they take care of recruiting a vetted marketing specialist to your requirements and manage the employment logistics, while you treat the person as your own team member operationally. They charge a flat monthly fee per role (often cited around $3K–$4K per month), which covers the assistant’s salary plus their service margin – making it easy to budget. For email marketing, you could use GrowthAssistant to hire roles like an Email Marketing Specialist, Marketing Coordinator, or Marketing Ops Assistant who can build campaigns, write copy, generate reports, etc. GrowthAssistant is known for having a strong quality bar and structured hiring (they pre-vet candidates and present only those who fit your needs). Many high-growth startups have used them to quickly scale up execution capacity in areas like paid advertising, design, analytics, and lifecycle marketing.

Strengths:

  • Full-Time Talent with U.S. Time Overlap: GrowthAssistant was built around the premise of offshore staff working on U.S. schedules. This is a big selling point for American companies that struggled with time zone issues in traditional outsourcing. Your email marketing assistant from GrowthAssistant will typically be online during your workday, attending your stand-ups, responding in real-time, etc. That makes collaboration smooth, almost like a local hire (just remote).

  • Quality and Vetting: GrowthAssistant has a rigorous selection process for their candidates. They match you with specialists who have the specific skills you need (e.g. Klaviyo experience, copywriting ability, etc.). RGP’s analysis notes GrowthAssistant’s “strong quality bar and structured hiring” approach. In practice, this means you can expect a competent marketer who can ramp up quickly. They’re not just pulling random freelancers; it’s a curated talent pool.

  • Fast and Simplified Hiring: With GrowthAssistant, companies often fill a role in 1–2 weeks. The subscription model (month-to-month, usually) allows flexibility – you can scale team members up or down fairly easily. This is great for agencies or startups whose workload might change. There’s no long-term contract unless you choose to keep renewing. The pricing is transparent and flat, which many appreciate over dealing with salaries, taxes, etc.

  • Cost Advantage: While a bit higher cost than hiring directly on a freelance platform, GrowthAssistant still offers major savings over a U.S. hire. At $3-4k per month (roughly $36k–$48k/year) for a full-time marketing assistant, you’re paying maybe 50-60% of an equivalent U.S. salary for that role. And that fee includes all overhead. Plus, the opportunity cost saved by having someone in place quickly is valuable – your email campaigns get running faster than if you had to recruit locally for months.

  • Focus on Execution Specialists: GrowthAssistant is ideal if you already have a marketing strategy or leadership in place, and need people to execute the work. They frequently place roles like email marketers, media buyers, design assistants, reporting analysts – the hands-on contributors who implement plans. For a marketing team lead or founder, this is perfect: you decide on the campaign goals and strategy, and your GA hire carries out the building, scheduling, testing, etc.

Limitations:

  • You Provide Direction/Management: GrowthAssistant’s model requires the client to manage the day-to-day work of the offshore talent. They are not delivering a fully managed service beyond HR. This means you need someone capable of directing the email marketing assistant’s tasks, reviewing their output, and integrating them into your processes. If you don’t have time or expertise to manage, you might prefer a more hands-off solution (like an agency or project-based contractor). GrowthAssistant basically gives you a great worker, but you are the manager.

  • Full-Time Only: GrowthAssistant focuses on full-time engagements (40 hours/week). If you only have, say, 10 hours/week of email marketing tasks, this model might not be cost-effective. It’s best when you have enough work to keep someone busy full-time with emails, landing pages, analytics, etc. They are not a gig platform where you can get one email campaign done; it’s about ongoing support.

  • Limited Strategic Input: The assistants are generally mid-level specialists. Don’t expect them to set your entire email strategy from scratch (though they might have good input). You or your team will likely need to outline the strategy/campaign calendar. Also, if you’re looking for highly senior talent (like a growth strategist), GrowthAssistant might not have that level readily available – they cater to more execution-level roles.

  • Geographic Focus (Asia): GrowthAssistant predominantly sources from the Philippines (and possibly other parts of Asia). They do ensure U.S. hour overlap, but if having someone in Latin America or similar time zone for even closer cultural alignment is a priority, then a nearshore service like HireWithNear (below) might be preferable. That said, many Filipinos have excellent English and familiarity with U.S. culture, and any time difference is mitigated by working U.S. hours, so this is a minor point.

In essence, GrowthAssistant is a strong solution for quickly adding a capable email marketing specialist to your team, especially if real-time collaboration during U.S. hours is important. Think of it as hiring an in-house assistant, but remotely and with less overhead. It’s been described as “staff augmentation on subscription”. Companies that have a clear idea of what tasks they need done (e.g. build these emails, pull these metrics weekly, etc.) will get tremendous leverage from a GrowthAssistant hire.

5. HireWithNear – Nearshore Latin American Talent

Overview: HireWithNear (often just called “Near”) is a staffing partner focused on sourcing top remote talent from Latin America for U.S. companies. Their pitch is to help you hire “U.S.-caliber talent, from Latin America, for 70% less”, with the full suite of support services to make it seamless. This is essentially a nearshoring specialist – leveraging the proximity, time zone alignment, and cultural similarity of LatAm to the U.S., while still capturing significant cost savings. HireWithNear provides a “360 solution”, handling recruiting, vetting, hiring, onboarding, payroll, compliance and retention of the talent. As a client, you can hire a role through them in under 21 days and let them take care of all the employment logistics. They have a broad range of roles in their catalog, including Sales & Marketing positions like Email Marketing Specialist, Marketing Assistant, Digital Marketing Manager, Media Buyer, SEO Specialist, Content Writer, etc.. This means you can hire an email marketer (or an entire team) who works in roughly the same time zone as you, which many U.S. companies find valuable for communication. HireWithNear emphasizes finding English-fluent, culturally aligned candidates who can integrate easily with U.S. work styles. They are based in Austin, TX (as per their LinkedIn), with a team across LatAm, indicating they have local presence and knowledge in those markets.

Strengths:

  • Timezone & Cultural Alignment: The big advantage of Near is right in the name – *“Near”*shore. Latin American hires will generally work on U.S. hours by default (since the time differences are minor, often within 0-3 hours). Communication tends to be smoother and more immediate. Culturally, LatAm professionals are familiar with U.S. business norms and often bilingual from early on. For a U.S. company, having your offshore email marketer in, say, Mexico, Colombia, or Argentina can feel more like having a team member in another state rather than halfway around the world. This minimizes miscommunication and eliminates the need for odd-hour meetings. HireWithNear explicitly highlights talent that “aligns with your culture and works in your time zone.”

  • All-in-One Service: HireWithNear provides an end-to-end solution much like RGP and Landed. They will source candidates, conduct initial vetting, facilitate interviews, and once you select someone, they handle the onboarding, payroll, taxes, and even retention programs (ensuring the talent stays happy). They can act as the Employer of Record if needed. This means you don’t have to worry about international HR or legal headaches – they’ve got it covered. It’s a low-risk way to hire from abroad.

  • Quality Talent Pool in LatAm: Latin America has a rapidly growing tech and marketing talent pool, and HireWithNear positions itself as an expert in tapping that. They offer a “State of LatAm Hiring” report and salary guides, suggesting they have data on the market. You can expect well-qualified candidates (often with university degrees and relevant experience) who might otherwise be working for multinational corporations or agencies. The draw for them is working remotely for a U.S. firm, and HireWithNear curates those opportunities. By vetting for English proficiency and skill, they ensure you meet only strong contenders.

  • Speed to Hire (~21 days): Near claims to fill positions in under 21 days on average. Given they specialize in a specific region, they can move fast within their networks. Three weeks to get an email marketing specialist onboarded in your team is quite efficient, considering it includes recruitment and all HR setup. This speed, combined with thorough vetting, is a sweet spot for many companies that don’t want the slower pace of hiring on their own.

  • Cost Savings ~70%: Labor costs in many LatAm countries are a fraction of U.S. costs, so like others, HireWithNear advertises around 70% cost savings vs hiring a U.S. employee. For example, if a U.S. email marketer costs $70k, a similar profile in LatAm might cost $20k, and even adding Near’s fees, the total might come out 50-60% lower than the U.S. salary. This nearshore approach can sometimes be a bit pricier than offshore in Asia, but you’re paying for proximity and often higher overlap in work hours.

Limitations:

  • LatAm Talent Only: By design, HireWithNear sources from Latin America. If you are open to global talent, you might find a larger pool or lower rates in regions like Southeast Asia or Eastern Europe. HireWithNear won’t present those candidates. So the talent pool is somewhat smaller than a global search – if you need a very niche skill in email marketing and it’s not readily available in LatAm, Near might have a harder time finding it. (That said, common roles like email marketers, CRM specialists, etc., do exist plentifully in LatAm.)

  • Potentially Higher Cost Than Asia: While still cheaper than U.S., LatAm salaries can be higher than, say, hiring from India or the Philippines. For instance, an experienced email marketer in Argentina or Brazil might command more than one in the Philippines (due to cost of living, demand, etc.). You pay for the time zone convenience. If absolute lowest cost is your priority over time overlap, a different offshore region might yield more savings. However, many find the productivity gained from easier communication outweighs a slight cost difference.

  • Requires Management (Not Outsourced Campaigns): Similar to GrowthAssistant, with Near you are getting a person embedded in your team. You still need to manage their tasks and performance daily. They make it easy to hire and employ the person, but they are not running your email marketing for you – the hire is. Companies without internal marketing leadership might still need to provide strategic direction or consider an agency instead. HireWithNear does offer services like Recruitment Process Outsourcing (RPO) and can find senior roles too, but the typical engagement is staff augmentation rather than consulting.

  • Less Established for Marketing? HireWithNear appears to cover a wide range of roles (they even list finance, IT, customer support, etc. in their menu). This breadth is good, but it might mean they are less specialized in marketing-specific vetting compared to a marketing-only firm. They do have marketing positions and presumably recruiters skilled in that, but it’s something to consider. In contrast, a firm like RGP or GrowthAssistant lives and breathes marketing talent exclusively.

In summary, HireWithNear is an excellent option if you want the benefits of outsourcing (cost, speed) without the downsides of distance and time gaps. For U.S. companies that value close collaboration and cultural fit, hiring an email marketing expert from Latin America via Near can feel very natural. You’ll likely get someone who can jump into Slack or Zoom during your same work hours, communicate fluently, and understand U.S. consumer nuances – all while saving a huge chunk of budget. Just be prepared to integrate them like any employee; Near takes care of the rest.

6. beCreatives – Unlimited Video Editing Service (Subscription)

Overview: beCreatives is a slightly different breed on this list – it’s not a staffing agency or freelance marketplace, but rather an unlimited video editing service on a flat monthly subscription. Companies pay a fixed fee and get access to a dedicated video editing team that will turn around video projects quickly, with “unlimited” requests (usually one at a time in the queue). We include beCreatives because it addresses a common marketing need – video content production – which often complements email marketing campaigns (think product demo videos in emails, social clips for cross-promotion, etc.). With beCreatives, you don’t hire an individual; you essentially outsource your video editing workload to their team. They promise professional editors, quick turnaround, and a scalable solution for a set price. For example, a marketing agency might use beCreatives to handle all their clients’ video editing, rather than hiring in-house editors. The model is similar to other “unlimited graphic design” services out there, but focused on video. beCreatives touts benefits like fast communication, skilled editors using diverse tools, and the ability to produce a high volume of videos monthly (they even mention up to 40 short videos per month on some plans). From a U.S. company perspective, this is less about hiring talent and more about outsourcing a function (video editing) entirely.

Strengths:

  • Flat-Rate, Predictable Cost: For a monthly fee (often a few hundred to a couple thousand dollars depending on plan), you get unlimited editing. This makes budgeting easy. If you have heavy video needs, the cost per video becomes very low. Unlike paying a freelancer per video (which could be $100–$300+ each for quality work), a subscription can handle dozens of videos for one price. This is cost-effective if you fully utilize it.

  • High Volume Output: beCreatives is ideal if you need a steady stream of video content – for instance, if you’re doing a video series, regular social media videos, or lots of A/B test variations. You can continuously feed them projects. They mention delivering up to 40 short videos in a month on one of their offerings, which is far more than an individual editor could typically produce if working on other things too. So, if your email marketing strategy includes a lot of video content (like weekly video newsletters or personalized video messages), this service can handle the editing in parallel to your planning.

  • Professional Editing Team: beCreatives connects you with skilled video editors globally (they call them “artists”). Because it’s their core business, they likely have specialists for different styles. Need animated explainer videos? Social media cuts? They can match the style. They also emphasize quick turnarounds, implying an efficient workflow. As a client, you don’t have to vet or manage individual editors – the service ensures quality and will swap editors if needed to meet your needs.

  • No HR or Hiring Required: You don’t have to go through any hiring process. It’s more akin to hiring an agency. Sign up and start submitting tasks. This saves a lot of time and effort compared to sourcing a video editor on your own or through a platform. For marketers, it’s a plug-and-play solution for creative production.

  • Complements Marketing Teams: Many marketing teams use unlimited services to augment capacity. For example, your email marketer (in-house or outsourced) can focus on strategy and copy, while beCreatives handles creating any video assets needed for the campaign. It’s a way to fill the creative gap if you don’t have a designer or editor on the team. Given the popularity of video in marketing, this can elevate your email content with engaging visuals.

Limitations:

  • Niche Service (Not an Email Specialist): beCreatives will not help you in planning or sending emails, analyzing open rates, segmenting audiences, etc. It strictly deals with video editing. So, it’s not a solution for hiring an “email marketing expert” per se, but a complementary outsourcing for content. If a company’s main need is someone to manage Klaviyo or craft email sequences, beCreatives is irrelevant to that need.

  • Quality Can Vary by Complexity: Unlimited services typically handle straightforward tasks very well (trimming clips, adding captions, simple animations). But if you need highly creative storytelling or complex production, a dedicated editor or specialist might do better. Also, because of the unlimited model, editors might be handling multiple clients in a queue system. If your brand needs very consistent, high-touch video editing, you may feel a lack of personalized focus. In some cases, it could take a few iterations to get exactly what you envision (they do as many revisions as needed, but that’s time).

  • Not Real-Time Collaboration: You’re submitting requests and waiting for output, usually within 24-48 hours per task. There’s usually a project management tool or email for communication. Unlike having a video editor on a call, this is more asynchronous. For most, that’s fine, but urgent same-day needs might not always be met (though many unlimited services try to accommodate rush requests).

  • Subscription Commitment: beCreatives likely requires a monthly subscription. If you only occasionally need video editing, it might not justify the cost. It shines when you have ongoing needs. Cancelling and restarting frequently might be less convenient. Also, some services have tiers where the lower tier might not include things like motion graphics or longer videos.

For U.S. companies with heavy video content needs, especially agencies or content-driven brands, beCreatives can be a cost-effective way to turbocharge production without hiring multiple creatives. It pairs well with an outsourced email marketing strategy by ensuring you always have fresh video assets to include in campaigns or on landing pages. Just remember it doesn’t replace an email strategist or marketer – it’s a specialist content service to use alongside your marketing efforts.

7. Upwork – Open Freelance Marketplace (Global Talent, DIY Vetting)

Overview: Upwork is one of the world’s largest freelance marketplaces, offering access to a huge global pool of freelancers across every skill imaginable – including thousands of email marketing experts. On Upwork, a U.S. company can post a job or search for freelancers and contract with them directly. You’ll find everyone from email copywriters and Mailchimp experts to Klaviyo consultants and CRM architects. Flexibility is the key benefit: you can hire for a one-time project, an hourly contract, part-time support, or even long-term (some companies use Upwork to find full-time remote contractors). The budget range is entirely up to you – you can find offshore email marketers at very low hourly rates (e.g. $10–$20/hour from certain countries) or U.S.-based experts at $50+/hour, and everything in between. Upwork provides some vetting tools (like work history, ratings, tests, etc.), but the quality varies widely. Essentially, it’s a marketplace where you have to vet candidates yourself or trust the reviews. For email marketing, you could use Upwork to hire a freelance email copywriter for a one-off campaign, a consultant to set up your automation system, or even a virtual email marketing manager on an ongoing basis. Many small businesses love Upwork for quick, affordable help, and many freelancers have built solid reputations there.

Strengths:

  • Massive Talent Supply & Role Variety: Upwork has hundreds of thousands of freelancers worldwide, so the likelihood of finding someone with the exact skillset you need is high. Need a Spanish-language email copywriter with experience in fashion e-commerce? Or a Pardot specialist for a Salesforce integration? There’s probably several available. The platform covers all roles – strategists, writers, designers, analysts – giving you one place to source different needs. This scale outshines any single agency or network.

  • Budget Flexibility: You can often control cost by choosing freelancers from different regions or experience levels. If you’re on a tight budget, you might hire a talented individual from a lower-cost country at a much lower rate than a U.S. counterpart. Or, if you want top-tier expertise, you can find that too. Upwork lets the market set rates, and you’ll find a wide range. Also, you only pay for work done (hourly or per project), with no long-term commitments. This is great for small companies who need to keep expenses lean and scale spend up or down easily.

  • Speed & Convenience: Posting a job on Upwork can yield proposals within hours, and you could literally hire someone within a day or two for a simple task. For example, if you suddenly need an email template coded overnight, you might find someone in a different time zone to do it while your team sleeps. Upwork has escrow and payment systems built-in, which streamlines contracting. There is also a robust messaging and file-sharing interface for collaborating with freelancers.

  • Test Projects & Trials: Because of the low friction, you can do paid trials with multiple freelancers to find the best fit. For instance, you might hire 3 different email copywriters for a small test assignment and then continue with the one whose style you like best. This way, you’re effectively running your own “vetting” process cheaply. Upwork encourages leaving feedback, so good freelancers accumulate reviews that help you gauge reliability.

  • Good for One-Off or Niche Needs: Upwork shines for one-time projects or sporadic needs. If you don’t continually need an email marketing expert, you can just engage when needed. Also, if you have a very niche requirement that a general staffing firm might not accommodate (say migrate a legacy email template to a new system), you can likely find that exact skill on Upwork for a short contract.

Limitations:

  • Quality Variance & Vetting Burden: The biggest downside is inconsistent quality. There are fantastic freelancers on Upwork, and there are some poor ones. It’s a true marketplace, so buyer beware. You have to read reviews, possibly interview candidates, and assess their portfolios. This takes time. If you’re not experienced in hiring or the subject matter, you might choose wrong. As RGP’s guide put it: “You can find great people, but you can also waste time if you do not vet well.”. In short, the management overhead is on you. There’s no external quality control beyond the community ratings.

  • Management & Accountability: When you hire via Upwork, you are effectively the project manager. You need to set the scope, manage deadlines, check the work, and coordinate with potentially multiple freelancers. There’s no account manager ensuring things are on track (as there would be with RGP or an agency). This can become a part-time job in itself if you have many freelancers. And if one disappears mid-project (it happens), you have to scramble to replace them. Companies often underestimate the effort needed to manage freelancers effectively.

  • Security and Confidentiality: While Upwork has agreements in place, you are still giving outsiders access to possibly sensitive information (email lists, campaign plans, etc.). You should have NDAs (Upwork has built-in terms) and be cautious. For short-term relationships, the freelancer might not be as deeply invested in your brand’s long-term success. You also risk consistency – each new freelancer might produce slightly different work quality or require onboarding.

  • Payment Fees: Upwork itself charges a fee (it takes a cut from the freelancer and also has options where the client pays fees for premium services). For bigger engagements, those fees can add up. Also, high-earning freelancers sometimes move off-platform to avoid fees, which is against terms but does occur – meaning you might find a great person who then wants to work with you directly later (introducing some legal/payment risk if not careful).

  • Not Curated for Marketing Specifically: Upwork isn’t specialized in marketing, so you have to wade through generalists or unrelated proposals at times. Posting a job for “email marketing expert” might get you proposals from people who are not truly experts but are trying to win broad jobs. You need to craft very clear job posts and still sift through responses.

Overall, Upwork is a powerful tool for companies that have the time and know-how to manage freelance hiring themselves. If you use it wisely – e.g., for well-defined tasks and with a good screening process – it can yield excellent results at a low cost. Many businesses maintain a stable of go-to Upwork freelancers (e.g., a favorite email designer, a reliable copywriter) and treat them as on-call extensions of the team. If you prefer a more hands-off or guaranteed-quality approach, however, the onus of vetting on Upwork might be a drawback.

8. Fiverr – Gig Marketplace for Quick, One-Off Tasks

Overview: Fiverr is another large freelance marketplace, but with a twist: it’s organized around fixed-price “gigs” – predefined services that freelancers offer, often at relatively low starting prices. It’s known for quick-turnaround, micro projects. For example, on Fiverr you might find gigs like “I will design a responsive email template for $50” or “I will write a marketing email sequence (5 emails) for $200”. Buyers can browse these offers, check reviews, and purchase directly. Fiverr has expanded from its $5 gig roots to include professional (“Fiverr Pro”) services at higher quality and price points. For our context, Fiverr is best suited when you need a very specific email marketing deliverable fast – such as a one-time copywriting assignment, a graphic for an email, an HTML email coded, a list cleaning service, or a brief audit of your email strategy. It’s not typically where you’d hire someone long-term or full-time; it’s more transactional. The benefit is speed and clarity – you know exactly what service you’re buying and the price upfront. Fiverr can be a handy resource in an email marketer’s toolkit for outsourcing small components of work without needing to engage a long recruitment process.

Strengths:

  • Instant and On-Demand: Fiverr is designed for speed. Need something by tomorrow? There are likely freelancers offering 24-hour or even same-day delivery for a fee. You don’t even have to post a job – just search the marketplace, pick a gig, and go. This “instant marketplace” aspect makes it great for emergency tasks or small items that pop up. It’s almost like an e-commerce experience for services.

  • Clearly Defined Deliverables: Each gig has a description of what you’ll get, the time it will take, and the cost. This reduces miscommunication. For instance, a gig might specify you get “3 email subject lines + 3 email body copies of ~150 words each, delivered in 2 days, includes 2 revisions”. Both parties know what to expect. This is useful for discrete tasks in email marketing. If you need a set of welcome emails written, you can likely find a gig for that exact thing.

  • Low Cost Options: Fiverr still has many providers at very low prices (though quality varies). If you have an extremely limited budget, you might get a basic task done for a bargain. Even some more skilled freelancers offer competitive fixed prices because of global competition. However, you often “get what you pay for,” so caution is needed on dirt-cheap gigs.

  • Specialized Micro-Services: You can find people offering very specific services that might be hard to find elsewhere. For example, “I will set up your Mailchimp automation” or “I will create 5 email illustrations”. These niche offerings can save you time because the person presumably does that exact task repeatedly and has efficiency. Instead of hiring a general marketer to figure something out, you get a specialist for that task.

  • Fiverr Pro and Verified Sellers: Fiverr has a tier of vetted, higher-end freelancers (Fiverr Pro) who have been screened for quality. Using Pro gigs or sellers with a lot of positive reviews can mitigate the risk. These tend to cost more (closer to market rates) but still offer the convenience of the platform. For critical email marketing tasks (like a full strategy or large copywriting project), investing in a Pro gig can ensure you get someone experienced.

  • Great for Overflow and Odd Jobs: If you’re an agency or a marketing team and your main email expert is swamped, Fiverr can supplement for smaller pieces. For example, outsource the email HTML coding or the design of a quick promotional email while your team focuses on the bigger campaign strategy. It’s a way to alleviate bottlenecks without long-term commitments.

Limitations:

  • Variable Quality (Do Your Homework): Like Upwork, quality on Fiverr ranges from excellent to abysmal. Because it originally had a “cheap gig” reputation, you will find some gigs that are effectively unusable in quality. It’s crucial to check reviews, seller levels, and perhaps start with a small test gig. Fiverr has improved trust and now shows ratings and past work samples, but it’s still possible to have a poor experience if you choose purely by lowest price. For important marketing assets, consider using Fiverr Pro or top-rated sellers to avoid the “why is this even legal?” level of quality issues that can occur.

  • Not for Long-Term Collaboration: Fiverr is transactional. While you can re-engage the same freelancer, the platform isn’t built for managing a person’s workload over time or integrating them into your team. Communication is typically limited to the order chat. If you need ongoing help, you might have to do separate orders repeatedly or move off-platform eventually (which is against Fiverr’s terms). Overall, it’s better for one-offs or occasional needs.

  • Scope Limitations: The gig format means each order is a fixed scope. If your needs evolve or aren’t fully specified, you might run into scope issues. “Scope creep” requires purchasing add-ons or extra gigs. For example, if you realize you need an extra revision or an additional email, you’ll often have to pay more. This is fair to the freelancer but requires that you define exactly what you need upfront. If you’re not sure what you need, a gig might not capture it well.

  • Communication Constraints: Fiverr often discourages communication outside their system until after an order is placed. This means you might not have a lengthy interview or vetting call with the freelancer beforehand (some Pros do offer a consultation, though). You need to gauge fit mostly from their profile and a few messages. Additionally, time zone differences can cause slight delays in replies (though since work is asynchronous, it’s usually fine).

  • Quality Control is Your Responsibility: Once you get the deliverable, it’s on you to review and ensure it meets your standards. Fiverr does allow revisions, but if you’re not happy after those, you may end up accepting work that’s not great or going through dispute resolution. Essentially, there’s limited recourse if the work isn’t what you hoped, aside from leaving a bad review or requesting cancellation in extreme cases.

In a nutshell, Fiverr is a handy tool for U.S. companies to quickly outsource small email marketing tasks or deliverables with minimal fuss. It’s the go-to for “I need this now and I have $X to spend” situations. By using highly-rated or Pro sellers and keeping tasks fairly contained, you can get good value. For any mission-critical or complex work, however, Fiverr alone might be too risky – that’s where more traditional hiring or managed services (like RGP or a vetted network) come into play. Think of Fiverr as your on-demand task rabbit for marketing odds and ends.

9. Toptal – Elite Freelance Network (Top 3% Talent, Premium Cost)

Overview: Toptal is a high-end freelance talent network known originally for tech talent and now also for marketing and finance experts. Toptal markets itself as providing the top 3% of freelance talent – thoroughly vetted professionals who can hit the ground running on critical projects. If you need an expert email marketing consultant or a senior interim lead, Toptal might be the place. They differ from open marketplaces in that they pre-screen and accept only experienced freelancers, so you won’t sift through thousands of profiles – they match you with a select few. For email marketing, you could find senior email marketers, growth marketers, CRM consultants, or even fractional Chief Marketing Officers. Companies often use Toptal when they want the expertise of a seasoned specialist but maybe don’t want to hire a full-time executive. The catch: Toptal is not cheap. Rates are closer to U.S. professional rates, reflecting the caliber of talent. As RGP’s article noted, “It’s not the cheapest option, but often one of the safest for high-stakes work.”. Toptal can typically match you with a candidate quickly (sometimes in under 48 hours for urgent needs). It’s ideal for when you need the best – for example, a consultant to overhaul your entire email strategy or an analytics expert to audit and optimize your campaigns at a high level.

Strengths:

  • Top-Tier Talent: Toptal’s big promise is quality. They vet for extensive experience, skills, communication, and reliability. If you get an email marketing expert from Toptal, you can expect they have a strong track record – perhaps they’ve led email programs at well-known companies or significantly grown metrics elsewhere. This is a stark contrast to general marketplaces where experience varies. Toptal’s network might include, say, an ex-CRM director from a Fortune 500 who’s now consulting. For a U.S. company that wants no-compromise talent, this is very appealing.

  • Fast Matching for Urgent Needs: Despite the high level of talent, Toptal is known for rapid matching. Often they can present a candidate within a day or two for review. This is because they maintain a bench of ready-to-start freelancers. So if, for example, your email marketing manager quits suddenly, you could bring in a Toptal freelancer in the interim to keep things running while you search for a replacement – ensuring continuity.

  • Flexible Engagements: Toptal freelancers can be hired on a project basis, part-time, or full-time contract. You might use one for a 2-week intensive project or on a month-to-month for 3 days a week. This flexibility at a high skill level is hard to find elsewhere. It allows companies to get expert help without long-term commitments or equity that a similarly skilled permanent hire might demand.

  • Professional Standards: The freelancers on Toptal are used to working with top companies and maintaining professionalism. You can generally expect excellent communication, adherence to deadlines, and proactive problem-solving. Toptal also provides a level of accountability – if someone isn’t meeting expectations, they can help resolve it or find a replacement quickly.

  • Global Reach, Many US/EU Experts: Toptal’s network is global but many are in North America and Europe. That means you might even get a U.S.-based email expert (if you prefer same culture/time zone) through them, or a highly skilled person from elsewhere who often has overlapping hours. The diversity of geography plus quality means you can likely find a person who fits your time requirements as well.

Limitations:

  • Premium Pricing: All that quality comes at a high price. Toptal is often as expensive as hiring a top consultant or full-time employee. For instance, an email marketing expert from Toptal might charge $80/hour, $100/hour, or more, depending on their background. Project rates could be in the thousands of dollars. This is not the route for cost savings – it’s for expertise and reliability. As noted, “not the best option if the primary goal is offshore cost arbitrage.”. Companies should use Toptal when budget is available for premium talent or when the cost of a mistake would be far greater than the freelancer’s fees.

  • Short-Term Focus: While Toptal freelancers can work long engagements, they are still external. If you’re looking to truly integrate someone long-term into your team culture, a platform like RGP or direct hire might suit better. Toptal is great for interim needs and projects, but if you find you want someone for the long haul, you might eventually consider converting them to full-time (which is possible, but then you’re effectively making a hire and Toptal may charge a fee if you do that).

  • Less Appropriate for Basic Tasks: If you just need a simple email template coded or a routine campaign set up, Toptal is overkill. You wouldn’t hire a Michelin chef to fry an egg, and similarly, you wouldn’t pay a top email strategist hourly to do basic data entry or list cleaning. There’s a risk of over-qualifying/overpaying if you use Toptal for anything that a mid-level freelancer could handle. Toptal is best reserved for high-impact projects (like designing a comprehensive email drip strategy, implementing complex personalization, etc.) or leadership gaps.

  • Screening Process for Clients: Toptal sometimes screens clients too (to ensure serious projects for their talent). While not really a limitation, it means you should have your project requirements and budget clearly defined when approaching them. They aren’t a casual marketplace to browse; you typically speak to a Toptal rep who helps scope your needs first.

In summary, Toptal is the “go-to” when you need elite email marketing expertise on tap. U.S. agencies and companies have used Toptal to bring in heavy hitters who can architect an email program, drive strategy for a season, or audit and fix issues that less experienced staff struggle with. It’s essentially outsourcing at the highest skill level. For many, the cost is justified by the results – especially if you’re dealing with large email volumes or revenue where a small improvement can mean millions. But if your needs are modest and budget-sensitive, Toptal wouldn’t be the first stop.

Having compared Remote Growth Partners with these other sources – from specialized agencies like Clipt and Landed, to flexible staffing like GrowthAssistant and HireWithNear, to freelance platforms like Upwork, Fiverr, and Toptal – it’s clear that each option serves a different need. The best choice depends on your company’s priorities: cost, quality, speed, level of oversight, time zone, and scope of work.

  • If you want full-time, embedded team members who are carefully vetted and supported (and you don’t want to manage the hiring process or deal with HR), a managed offshore partner like RGP or Landed is ideal. They shine in providing reliable, long-term talent with minimal headache, at a dramatically lower cost than a U.S. hire. Between those, RGP has a strong reputation in marketing talent specifically and a very performance-driven vetting approach, whereas Landed emphasizes intensive training – both can deliver excellent email marketing specialists. GrowthAssistant offers a similar full-time model but with you managing day-to-day and a focus on U.S. hours, which is great if you just need execution help and can lead the strategy internally. HireWithNear is perfect if you value nearshore proximity and want a full-service hiring experience in Latin America.

  • If you instead need project-based or fractional expertise, the freelance networks or marketplaces are more suitable. Upwork is unbeatable for flexibility and cost efficiency if you can put in the effort to vet candidates – you can find talent for nearly any email marketing task. Fiverr is your quick fix for very specific deliverables when time is of the essence. For top-tier strategic input or high-stakes projects, Toptal ensures you get a proven expert, albeit at a premium price.

  • For creative production (like video content to enhance your emails or social campaigns), specialist services like Clipt or beCreatives can plug that gap. Clipt gives you a full-time editor at huge savings, integrated like a team member, which is fantastic if video is a constant need. beCreatives offers unlimited editing to turn around assets rapidly on a subscription – excellent for high volume content creation.

In practice, many U.S. companies use a combination of these resources. For example, you might have a core offshore email marketing specialist via RGP managing your campaigns day-to-day, an Upwork freelancer on call for extra copywriting when workload spikes, and beCreatives handling all your video editing for newsletters. This blended approach can maximize efficiency and output.

However, if we focus on the central question of hiring email marketing experts and consider all factors – quality, reliability, cost savings, and minimal oversight – Remote Growth Partners (RGP) emerges as the most compelling solution for U.S.-based companies and agencies. RGP basically offers the best of both worlds: the significant cost reduction and broad talent pool of outsourcing, and the rigorous vetting, integration, and accountability akin to hiring through a premier recruiting firm. Clients have noted that “the quality of candidates [RGP sends] has been better than any other offshore agency [they’ve] worked with”, which speaks to their recruiting standard. By handling the heavy lifting of finding and nurturing talent, RGP lets your team stay focused on strategy and results. The outcome is you get a skilled email marketer (or an entire team of them) who feels like a natural extension of your in-house staff – someone who can manage your ESP, craft effective campaigns, optimize flows, and report on performance – all for a fraction of a stateside hire’s cost.

Importantly, RGP’s model also aligns well with agencies that need to scale client delivery without burning out the onshore team or eroding margins. An agency can quickly build an offshore bench of email marketing specialists (for campaign execution, reporting, etc.) through RGP and thus take on more clients or improve service level, while saving money. This is a strategy many agencies are adopting in 2026 to stay competitive.

To wrap up, here are some key takeaways and guidance for different scenarios:

  • If you need an all-around email marketing pro as a long-term team member, choose a managed partner like RGP. You’ll get vetted talent, 50-70% cost savings, and minimal risk or hassle. This person can own your email channel and collaborate daily with your U.S. team.

  • If you have strategy covered but need execution help in U.S. hours, consider GrowthAssistant or HireWithNear. GrowthAssistant gives you full-time help on a subscription, especially if you’re okay managing them closely. HireWithNear will find you someone in LatAm quickly, with very easy communication.

  • If your needs are more part-time or project-based, and you have the ability to vet, Upwork is a great go-to for cost-effective talent. Just implement a strong screening process to avoid mismatches. For very defined small tasks (like templates or short copy), Fiverr – ideally Fiverr Pro – can do the job fast.

  • If you require top-level expertise or a temporary senior leader (say, to plan an advanced CRM strategy or lead a complex migration), Toptal or a similar vetted network is worth the premium. You’ll pay more but get confidence in ability.

  • For creative and content needs that go along with email marketing, use niche providers: Clipt for ongoing video editing support at 70% cost reduction, or beCreatives if you prefer a task-based subscription for videos.

In all cases, one common theme is to not underestimate vetting and fit. The biggest mistake companies make in outsourcing is “optimizing for cost instead of output + accountability,” as RGP aptly notes. The providers we’ve discussed have varying ways to ensure output (from RGP’s intensive vetting to Toptal’s elite screening to Fiverr’s reviews). Choosing the right model and partner is crucial – it can determine whether outsourcing your email marketing is a smooth success driving higher conversions and revenue, or a frustrating experience of misfires.

For U.S. businesses, partnering with a firm like Remote Growth Partners offers peace of mind: you get the email marketing expertise you need, fully vetted and ready to produce results, with the savings and flexibility of offshore hiring but none of the usual downsides. That’s a powerful combination in today’s competitive landscape where every marketing dollar and every campaign’s performance counts.

Below, we answer some frequently asked questions to further clarify how to hire and work with email marketing experts effectively.

FAQs

What’s the best way to hire an email marketing expert for my U.S. company?

It depends on your needs and resources. If you want a full-time team member who is vetted and cost-effective, an offshore staffing partner like RGP is often the best choice – they handle recruiting and you get a dedicated expert embedded in your team. For fractional or project-based help, consider vetted freelance networks or marketplaces. A platform like Toptal can provide a senior specialist within days for high-level strategy, whereas Upwork or Fiverr can be great for quick tasks or part-time support if you can vet candidates and manage them directly. In short: for long-term and reliability – go with a managed partner or hiring service; for short-term and flexibility – go with freelance marketplaces (but vet carefully). Many companies use a hybrid approach (e.g. an RGP hire for ongoing needs plus Fiverr for one-offs).

Which email marketing roles can be outsourced successfully?

Virtually all roles in email marketing can be outsourced. Common ones include: Email marketers who build and send campaigns, copywriters who craft email content, graphic designers for email images, marketing automation specialists to manage workflows and segmentation, and CRM/ESP experts to administrate tools like HubSpot, Klaviyo, or Mailchimp. Companies regularly outsource execution-heavy tasks such as email template coding, list management, A/B testing, and performance reporting. Even strategy can be outsourced to a seasoned consultant (for example, a freelancer to develop your email engagement strategy or customer journey mapping). The key is to ensure the outsourced professional has the right experience with your industry and tools. With proper onboarding and communication, an outsourced email expert can handle everything from campaign planning to optimization. In fact, surveys show that over 50% of B2B companies outsource some marketing activities, and content creation (like email copy) is the most commonly outsourced marketing task.

How do I ensure quality when outsourcing email marketing tasks?

Quality assurance starts with how you select and manage your outsourced talent. Here are some tips:

  • Use a rigorous screening process: If you’re hiring yourself on a platform, don’t rush. Create a detailed role description or task scope. Review candidates’ work samples and ratings. Consider doing a paid trial project to test their skills on a small scale. For example, have a copywriter draft one email before assigning a whole sequence. This way, you can evaluate their understanding and quality.
  • Leverage vetted sources: To bypass a lot of screening, use providers known for vetting. RGP, GrowthAssistant, Toptal, etc., all pre-vet candidates for skills and experience, which significantly increases the chance of a quality outcome. MarketerHire or other specialized networks (not listed in detail above, but similar idea) also vet marketing freelancers. Hiring through these means the heavy filtering is done for you.
  • Set clear expectations and KPIs: At the outset, define what success looks like. For an email marketer, that might be maintaining a certain open or click rate, timely execution of campaigns, error-free sends, etc. Establish regular check-ins to monitor progress. Provide access to analytics so both you and the freelancer/remote staff can see performance and adjust.
  • Use collaboration tools: Treat your outsourced email marketer like part of the team. Include them in relevant meetings, use project management tools (Trello, Asana, etc.) to track tasks, and communication tools (Slack, Teams) to stay in touch. Real-time communication can catch issues early.
  • Start with a pilot period: If you’re unsure, start with a 1–2 month trial (most contracts allow this). Evaluate quality closely in that period. If it’s not up to par, most managed services will offer a replacement or you can end a freelance contract. Many providers like RGP even offer replacement guarantees if a hire isn’t fitting.
  • Feedback and iteration: Provide constructive feedback on each task or campaign. Outsourced talent may not get everything perfect on first attempt (just like new in-house employees). By giving feedback, you help them align more with your brand voice and standards. A good freelancer or remote employee will take it on board and improve deliverables over time.

Ultimately, maintaining quality is an ongoing process. If you choose the right partner/service initially, you’re already halfway there, since they will bring you capable people. Then it’s about integration and oversight, just as it would be with an in-house hire. Many businesses find that with these steps, their outsourced email marketing efforts perform as well as – or even better than – in-house operations, because they’ve found true specialists who can focus on the work without other distractions.

How much money can I save by outsourcing email marketing versus hiring in-house?

The savings can be substantial – often on the order of 50% or more in cost reduction, depending on the role and location of talent. Here are some figures to illustrate:

A mid-level email marketing manager in the U.S. might have a salary around $70k–$80k/year (plus benefits, taxes, overhead, which can add 20-30%). The same caliber person in an offshore market (say Eastern Europe, Latin America, or South East Asia) might cost $25k–$40k for an equivalent role. Services like RGP and Landed report clients saving 50–70% compared to U.S. salaries for similar marketing roles. That means a $75k role might be filled for $25k – a $50k saving (about 66% less).

Entry-level or specialist roles show similar gaps. For example, a skilled email automation specialist in the Philippines could be hired via GrowthAssistant for roughly $3k/month (~$36k/year), whereas in the U.S. that role might be $60k/year. Again, around 40-50% savings.

Freelance project work can also be cheaper. You might get a sequence of 5 marketing emails written by a quality offshore copywriter on Upwork for $200 total, whereas a U.S.-based copywriter might charge $500-$1000 for the same. However, results may vary with freelance – the key is you only pay for what you need, so it’s inherently efficient.

Beyond salary, consider the time savings (and thus money) in hiring speed. Outsourcing can fill a role in weeks rather than months, which for a revenue-driving channel like email means you avoid months of underperformance. Also, you typically don’t pay for downtime – if you hire a freelancer for 10 hours of work, you’re not paying a full 40-hour week.

It’s important to balance cost with quality, though. The goal isn’t just to hire the cheapest person – it’s to get the best value (output per dollar). In many cases, offshore talent provides exactly that: strong output at a lower dollar cost, giving a high ROI. That said, extremely low rates (like someone offering to manage your email marketing for $5/hour) might be a red flag. It’s often worth paying a bit more for proven talent than going too cheap and getting poor results. The good news is, even top-tier offshore experts usually come at a discount to U.S. talent. That’s why companies see outsourcing as a way to stretch their marketing budgets – Deloitte found cost savings and access to skills are primary drivers for outsourcing decisions. Many RGP clients, for instance, reinvest the savings to run more campaigns and tests, yielding even more growth.

Is it better to outsource email marketing to an agency or build an offshore team in-house?

This depends on your control preferences, volume of work, and budget. Outsourcing to an agency (which could be a marketing agency or a specialized email agency) means you hand over the entire function – strategy, creation, sending, etc. – and they deliver results. This can work well if you lack internal expertise or want a turnkey solution, but it tends to be the most expensive option and you may sacrifice some control or transparency. You’re essentially paying for an external team’s time and profit margin. On the other hand, building your own offshore team (through hiring directly or via a service like RGP that helps build one) gives you dedicated resources that work for you and only you, often at a lower cost per output. It provides more control over priorities, branding, and learnings. Here are a few considerations:

Agency outsourcing: You might hire an agency to “handle our email marketing.” They will likely have multiple clients, standard processes, and you get a package of services. Strengths: you don’t have to manage day-to-day, and you get the agency’s collective expertise. They might have designers, writers, and strategists at the ready. Limitations: Less attention per client (unless you’re a big account), potentially slower turnaround on custom requests, and higher fees. Also, if the agency has staff changes or bandwidth issues, it can impact you and you might not even know the individuals doing the work. Some agencies use junior staff behind the scenes as well.

Offshore team (in-house or staffed by partner): Here, you recruit individuals who become your team (directly on your payroll or through an Employer of Record). Using a partner like RGP is a middle ground – they recruit and employ the team member, but that person works exclusively for you. Strengths: You set the direction and can pivot quickly. Over time, the knowledge stays within your team. Cost is often lower for similar hours of work compared to an agency, since you’re not paying agency overhead. You also build continuity – the person develops a deep understanding of your brand and audience. Limitations: You (or someone in your company) needs to provide management and strategy. If you only have, say, 10 hours/week of email work, a full or even part-time person might be underutilized (whereas an agency could scale attention as needed).

In many cases, businesses find that embedding offshore team members yields better long-term outcomes than outsourcing to an agency, especially when using reputable staffing partners. It’s akin to having your own internal expert, just based remotely. However, if you truly have no capacity or desire to manage the email channel, then handing it to an agency can work – you just have to ensure they have strong references and results to show. Keep in mind, even with an agency, you’ll want to monitor metrics and hold them accountable. Some companies start with an agency, but as they grow, they bring the function in-house (often with offshore hires to save cost) for greater control. With the quality of offshore marketing talent available now, building your own extended team has become much more feasible and effective, hence the rising trend of companies doing exactly that in 2026.

How do time zones affect working with offshore email marketers?

Time zones are a factor, but one that can be managed to a great advantage if approached correctly:

Nearshore (Latin America) & Same-Time-Zone: If you hire from LatAm (through HireWithNear, for example), your offshore talent will be in a similar time zone as the U.S. – perhaps just an hour or two ahead/behind. This means real-time collaboration is easy. They can join all your meetings during U.S. hours and there’s little difference from a domestic team member in terms of schedule. Many U.S. companies appreciate this for roles requiring constant interaction, like coordinating campaigns quickly or daily standups. Cultural overlap can also be a plus (similar holidays, etc.).

Offshore with Overlap (Asia working U.S. hours): Some providers (like GrowthAssistant, and often RGP or Landed hires) arrange for talent to work U.S. shift hours. For instance, a marketer in the Philippines might work 9am-6pm Eastern Time to align with an East Coast company. This gives you full overlap even though they are physically far. The individual has to be willing to work night hours locally, but many do for the opportunity. The benefit is you get talent from anywhere and maintain real-time communication. The downside could be the person’s work hours are odd for them, but professional remote staff are increasingly accustomed to this if it’s agreed upon upfront.

Offshore with Partial/Minimal Overlap: In some cases, you might have someone who works their normal daytime which is your early morning or late evening. For example, an Eastern Europe hire might be 5-7 hours ahead of U.S. ET. This means a bit of overlap in the morning. Or an Indian email developer might be 9.5 hours ahead – so you overlap in early morning/evening. In these setups, you typically schedule a daily touchpoint or use asynchronous communication for most things. The advantage is the person can often get work done “overnight” and you see results next day (the “works while you sleep” benefit). Many development teams work this way; for email marketing, it can also work if tasks are well-defined (e.g., they build the campaign while you’re off, you review when you start your day).

24/7 and Follow-the-Sun: If you have a distributed team, you can actually achieve around-the-clock productivity. One team member in Asia, one in LatAm, etc. – hand-offs can be arranged so that there’s always someone monitoring campaigns or responding to customer segments. This is more relevant for large operations (or global sends that go out to different regions).

Mitigating challenges: It’s crucial to use digital tools – project management boards, shared calendars, clear documentation – so nothing falls through the cracks with fewer live meetings. If overlap is limited, plan your overlap time for high-value discussions and use email/Slack for updates. Also be mindful of major timezone differences when scheduling urgent tasks.

In summary, time zone differences are very manageable and can even be beneficial. Many U.S. companies find that once they establish a routine, having an offshore team member a few hours ahead means campaigns and reports are ready by the time the U.S. team starts work. And with deliberate scheduling, you won’t even notice they’re not down the hall. Communication is key – as one remote work guide noted, “Working asynchronously with global employees requires clear processes, but it can save you hours every week.”.

How does Remote Growth Partners (RGP) vet its email marketing talent?

RGP follows a structured, multi-step vetting process to ensure they filter for truly skilled and reliable marketers, rather than just reviewing resumes. According to RGP, they custom-build the hiring process for each role, but generally it includes:

  • Initial Sourcing and Screening: They tap into global talent pools (their network, job platforms, referrals) to attract candidates. Initial screens check basic qualifications like English fluency, relevant experience, and communication skills via a video call. They may ask a couple of high-level questions about the candidate’s email marketing background at this stage.
  • Skill Assessments / Job Preview Test: Candidates undergo practical tests related to the role. For an email marketing role, this might include analyzing a sample email campaign’s results and proposing improvements, writing a sample email copy, or solving a problem like “how would you segment a list for X campaign.” This assesses their critical thinking and attention to detail in scenarios they’d actually face on the job.
  • In-Depth Interviews: RGP conducts a deep behavioral and technical interview. They probe the candidate’s past performance – e.g., “Tell us about a successful email campaign you managed and how you achieved those results,” or “How do you approach improving open rates?” They also evaluate culture fit and professionalism.
  • Real Work Trial: Finalists are given a paid real-world test project. For instance, RGP might give an email marketer a real or simulated scenario to execute: create an email campaign plan or audit a company’s email flows within a few days. They pay candidates for this work and evaluate the output quality.
  • Reference & Background Checks: RGP may also check references or past work to verify the candidate’s claims and work ethic.

Only candidates who excel at each stage are presented to the client. RGP mentions they review 1,000+ candidates per role to find the perfect hire, which indicates how selective they are. This rigorous process is why an RGP candidate pool yields high performers. As one client testimonial highlights, “Their custom interview processes give me a lot of trust…” in the hires.

So, if you’re introduced to an RGP-recommended email marketing expert, you can be confident that this person has been tested on relevant email marketing tasks (like segmentation or copywriting or tool use), has demonstrated critical thinking, and has communicated effectively throughout. They’re not just randomly picked – they’ve essentially proven they can do the job in a simulated environment before they ever join your team. This reduces hiring risk significantly.

What kind of results can outsourcing email marketing achieve?

When done right, outsourcing email marketing can achieve results on par with or better than in-house efforts. The impact is ultimately measured in the same KPIs: open rates, click-through rates, conversion rates, list growth, and ROI from email campaigns. With qualified experts working on your campaigns, you can see improvements in these areas. Some potential results and benefits include:

  • Higher Email Performance: A skilled email marketer will optimize subject lines, content, send times, and segmentation. It’s common to see open and click rates improve after a professional takes over. For example, an outsourced expert might introduce A/B testing of subject lines that yields a 10-15% lift in open rates over time, or refine your segmentation to boost click-throughs by targeting more relevant content to each audience slice.
  • Consistent Campaign Execution: With an outsourced team member dedicated to email, you’ll likely get more consistent sends (e.g., weekly newsletters go out on schedule). This consistency can increase customer engagement and retention via email.
  • Faster Campaign Turnaround: Offshore teams can often work faster or during off-hours, helping you move quickly on launches and announcements.
  • Increased Output (More Campaigns, More Testing): Cost savings can allow you to run more campaigns and tests, increasing touchpoints (done thoughtfully) and customer lifetime value.
  • Enhanced Strategy and Innovation: An email marketer who has worked with varied clients might introduce new strategies (like interactive email elements, AMP emails, or advanced customer journey automations) to boost engagement.
  • Better Reporting and Insights: Outsourced specialists often set up proper tracking and provide clear dashboards and actionable insights.

Ultimately, the success of outsourcing is reflected in ROI. Email is known for a high ROI (many reports cite $36-$40 return per $1 spent in 2025). By outsourcing to cost-effective experts, you often improve that ROI further – because you’re spending less (lower labor cost) and potentially getting more revenue (through expert optimization).

Are there any risks or drawbacks to offshore email marketing that I should watch out for?

While there are many benefits, it’s wise to be aware of potential risks so you can mitigate them:

  • Communication Gaps: Nuances in tone or brand voice might be missed initially. Mitigation: Provide clear brand guidelines, examples, and regular check-ins.
  • Time Zone Delays: Urgent issues could be delayed if someone is offline. Mitigation: Ensure overlap hours or an onshore backup with access.
  • Data Security and Compliance: Outsourcing involves access to customer data. Mitigation: Use reputable partners, NDAs/DPAs, and least-privilege access.
  • Quality Control Early On: There may be a short learning curve. Mitigation: Extra review in early weeks, clear feedback, start with lower-risk sends.
  • Dependency and Knowledge Transfer: If one person leaves, knowledge can walk. Mitigation: Document processes and centralize assets.
  • Perception and Team Integration: Some teams are cautious at first. Mitigation: Set expectations and integrate offshore hires like true teammates.
  • Legal/Contractual Issues: Cross-border hiring can be messy. Mitigation: Use platforms or partners who handle contracts and compliance.

In essence, most drawbacks are manageable with planning and choosing the right partner. The pros of offshore email marketing generally outweigh the cons for most businesses, especially when working with experienced providers. If you treat your offshore email marketer as a true partner and member of the team, they can not only match in-house work but bring new ideas to innovate your email program.

By considering all the above, U.S. companies can confidently navigate the landscape of hiring email marketing experts, whether locally or globally. The bottom line: outsourcing email marketing – especially via a trusted partner like Remote Growth Partners – is a proven strategy to gain expert talent, reduce costs by 50–70%, and drive better marketing outcomes. In an era where email remains one of the highest-ROI channels, having the right expertise managing it is critical. With the options now available, even smaller businesses can afford top-notch email marketing skills by looking offshore. It’s a powerful way to level the playing field with larger competitors.

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