TL;DR: What You Need to Do
- Don’t gamble: Vet offshore SDRs with real tests before hiring.
- Test live skills: Mock cold calls, objection drills, and outreach emails.
- Score with a rubric: Consistency matters more than gut feel.
- Watch for red flags: Accent issues, canned answers, no coachability.
- Respect time: Keep unpaid tests under 1 hour. Pay for longer projects.
Why Testing Offshore SDRs Matters
Hiring an offshore SDR can cut costs and expand coverage, but only if they can actually deliver. A mis-hire wastes months, burns leads, and forces you to start over. Traditional interviews don’t reveal how someone handles a live cold call or an objection under pressure. Work-sample testing does.
Key risks if you skip testing:
- Turnover churn: SDR roles have short tenure. Gartner research shows the average SDR stays only about 14 months, with over 85% leaving within 18 months (Gartner Report). A bad offshore hire magnifies that cost.
- Pipeline damage: One weak SDR can mishandle hundreds of prospect touches.
- Cultural gaps: Accent, fluency, or coachability issues surface only in action, not on resumes.
Harvard Business Review has noted that “work sample tests that mimic the kinds of tasks the candidate will be doing in the job” are among the most reliable predictors of future performance (7 Practical Ways to Reduce Bias in Your Hiring Process). For outbound SDRs, that means mock calls, objection handling, and writing exercises are non-negotiable.
Bottom line: if you wouldn’t let someone sell to your best prospect without hearing them first, don’t hire without testing.
Skills and Traits to Screen For
The fundamentals of a strong SDR are universal, whether offshore or in-house:
- Communication & Fluency: Clear, confident, persuasive. Minimal accent barriers.
- Resilience: Can handle rejection daily without losing drive.
- Curiosity & Business Acumen: Learns quickly, asks smart questions, understands value props.
- Organization: Manages CRM, cadences, and follow-ups without dropping leads.
- Coachability: Adapts to feedback in real time.
- Attitude & Energy: Brings enthusiasm to a tough, repetitive role.
Red flags to walk away from:
- Overly canned answers.
- Excuses for past performance without ownership.
- Struggles to communicate clearly in English.
- Dismissive when given feedback.
The 4-Step Vetting Framework
This is the structured funnel we recommend (and use):
1. Initial Screen (Resume + Linkedin + Video Screen)
- Verify basics: experience, English proficiency, time-zone alignment.
- Do a 5-minute phone or video screen. Check clarity, tone, and presence.
- If you can’t easily understand them, your prospects won’t either.
2. Skills Simulations
Put them in real SDR scenarios:
- Cold call opener or voicemail → tests phone presence.
- Outreach email → tests clarity and relevance in writing.
- Objection response → tests thinking on their feet.
3. In-Depth Interview
- Probe for metrics: quotas hit, calls made, meetings booked.
- Dig into why they left past roles.
- Ask for specifics, not generalities.
4. Mock Discovery Call
- Role-play a longer call with curveballs.
- Pause midway, give feedback, and resume. Watch for adaptation.
- This step reveals coachability under pressure.
By the end, only the top fraction remain. If you’ve run this right, anyone left could do the job.
Test Project Ideas
Keep assignments relevant:
- Cold Call Role-Play: 10–20 minutes, throw objections, see if they recover. Give them feedback and have them try again to test for adaptability.
- Prospect Research: Have them research 2–3 companies, present findings + a potential angle.
- Email Sequence: Draft a 3-touch cadence to a VP of Marketing. Check tone, grammar, CTA.
- Objection Drill: Give 3 common objections, ask for responses.
Guideline: Under 1 hour unpaid. For anything heavier, pay candidates a stipend. Even research suggests candidates view structured work-sample tests positively when they are respectful of time and effort.
How to Score Candidates
Use a consistent rubric so hiring isn’t gut feel. Score 1–5 in these areas:
- Communication & Fluency
- Cold Call Technique
- Objection Handling
- Email Writing
- Research & Preparation
- Coachability
- Enthusiasm & Attitude
Evaluation Criteria Table
Evaluation Criteria
Indicators of strong SDR performance in communication, calls, objections, and more.
Have at least two people score independently and compare notes. Don’t rationalize weaknesses, if they fail a must-have (e.g., can’t hold a basic cold call), move on.
FAQs
Should I pay for test projects?
Short exercises (under an hour) can be unpaid. If you ask for multi-hour or multi-day work, pay a stipend. Respect shows you run a professional process.
How long should testing take?
A structured process can be completed in ~3–4 steps, under 2 hours of candidate time.
What if they refuse to role-play?
Walk. If they won’t do a mock call, they won’t survive real cold calls.
How do I test for accent neutrality?
Do a live phone screen early. If you strain to understand them, so will your prospects.
Conclusion
Hiring offshore SDRs isn’t about who’s cheapest. It’s about who can perform in the role from day one. Testing through structured exercises filters for the SDRs who can actually book meetings and build pipeline.
Invest time up front. Run a fair but rigorous process. Pay when the project is heavy. And don’t ignore red flags. When you finish, you’ll know